The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. James, who first earned. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. An update on major political events, candidates, and parties twice a week. Jaleesa M. Jones . See for yourself. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. "It just feels like something you want to wear.". Covergirl. Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". retailers. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. log out. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. For one thing, James has a considerable social media presence in a world that increasingly values social media. R.I.P. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". Select stories from the Monitor that empower and uplift. The monochromatic eye look is absolutely gorgeous. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Companies can also win over younger audiences by making social statements. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. IE 11 is not supported. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. May 20, 2021; yats chipotle alexio recipe; workplace accident prevention strategies . For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review under the charming heading of do things that dont interest you: Many things that end up being meaningful, writes social scientist Joseph Grenny, have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. The aspiring makeup art James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. 2022 Galvanized Media. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. I can be confident with bare skin and with a full face, he told the magazine. CoverGirl has announced its first ever CoverBoy. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? SPOILER, I looked sickening. Who needs rainbow highlight when you have this? The actor describes Harry Styles as "a very kind guy.". So why now? "We support anyone and everyone who wants to express themselves with makeup. Gem is magenta pink base with chunky, iridescent octagonal glitters. Real news, real hope. Use of this site constitutes acceptance of our Her hair was brighter than the red carpet. or call us at 1-617-450-2300. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. All the Weird Areas You Can Get Injectables. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. By continuing to browse the site With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. For an optimal experience visit our site on another browser. Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. now that CoverGirl has announced that James is its first male CoverGirl. All rights reserved. "Hopefully, itll also help my beard not shine through." The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. Crypto Get ready for some exciting news. At the age of 17, Charles is breaking boundaries and doing it in style. Im still confident as a boy and I will always be a boy. Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. Can a Jesus Revolution take place again in America? Meet CoverGirl's first-ever CoverBoy, James Charles. In the company's 55 year history, there has never been a male star in one of their campaigns. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. CoverGirl announced its newest spokesperson is actually a cover boy. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. User Agreement and Privacy Policy and Cookie Statement and CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. The legendary drag queen spilled all the tea about his biggest beauty line, which launches at QVC this week. James Charles Is CoverGirl's First CoverBoy. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. "When she asked me to collaborate, I thought, Absolutely.". And that's exactly what Roncal is bringing to the table this week. Our work isn't possible without your support. Hmmm well that joke is ruined, but who cares! improve functionality and performance. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. ?? A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. And with that newfound influence, that generations values are becoming increasingly visible. Why start a makeup line now? And if that means shopping COVERBOY, then hey, it's a win-win. Willam wears Coverboy Lip Varnish in TruBlu. This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). 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As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. subscription yet. But you know what? All rights reserved. Of course, Willam's been beating his face for ages. Photo: Courtesy of Coverboy. "Just fingers. Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. A selection of the most viewed stories this week on the Monitor's website.
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